Products · Market Intelligence

Organic search intelligence

Compare competitor traffic estimates, keywords, traffic sources, and regional performance. Then use your own website data to assess which opportunities fit your business.

Original AI answers Cited URLs included From $67/mo
[ 01 ]

Use competitor estimates to find ideas, then check your own results

Competitor estimates show possible areas to investigate. Your connected GSC data shows Google Search performance for your website; GA4 shows website visits and activity. AI answers and citations are another data source. Compare them without treating their numbers as the same metric.

Organic search estimates — traffic, keywords, and sources as background context. Sample

[ 02 ]

Compare estimated website traffic

Review total visits, organic search share, and the traffic trend. These third-party estimates provide competitor context; they are not Apple-authorized GSC or GA4 results.

Guide card — process notes for this section. Not product UI

[ 03 ]

Compare where website traffic comes from

Review search and other traffic sources, then inspect keywords. Keep these third-party estimates separate from your own connected website measurements.

Guide card — process notes for this section. Not product UI

[ 04 ]

Compare data sources without mixing their meanings

Competitor traffic is estimated. GSC and GA4 measure different activities on websites you authorize. AI citations show linked sources in collected answers. Keep these results labeled and separate.

Guide card — process notes for this section. Not product UI

[ faq ]

Common questions

What can I compare with this feature?

Compare estimated website visits, the share from unpaid search, keywords, ad cost per click, traffic sources, and leading countries. Check the source and dates for each estimate.

Does competitor traffic and keyword data come from GSC or GA4?

No. Competitor traffic and keyword figures are third-party estimates. GSC and GA4 connections show only data from websites you authorize, not competitors' private accounts.

Are competitor traffic and keyword metrics exact?

No. They are third-party estimates, useful for comparison but not a substitute for a competitor's own analytics. Check the market, country, dates, and data source.

How do I decide whether a keyword opportunity fits my website?

Start with an estimated competitor keyword or traffic gap. Check whether it is relevant to your products, then use your own GSC and GA4 data to review clicks, visits, and activity. Similar trends alone do not prove cause and effect.

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